I lead brand, content, and digital strategy for STRETCH, operating as an executive strategic advisor to the founder across brand, marketing, business, and personal.
My work centres on knowledge translation, design, and ROI-driven marketing — transforming complex, science-based practices into clear, compelling education that drives community building, engagement and conversion.
Scope includes:
• Brand positioning, messaging, and voice
• Content strategy and campaign architecture
• Social media (reels, carousels, captions, story systems)
• Knowledge translation across nervous system, breath, and fascia education
• Design of teaching manuals, guides, and training materials
• Creative direction and visual systems
• Marketing infrastructure (ManyChat, email funnels, lead magnets)
• Meta advertising strategy and execution
• Performance optimization and growth strategy
• Build and manage lead magnet and full-funnel enrolment systems for programs like Yoga Teacher Education → social → DM automation → email → conversion
• Brand positioning, messaging, and voice
• Content strategy and campaign architecture
• Social media (reels, carousels, captions, story systems)
• Knowledge translation across nervous system, breath, and fascia education
• Design of teaching manuals, guides, and training materials
• Creative direction and visual systems
• Marketing infrastructure (ManyChat, email funnels, lead magnets)
• Meta advertising strategy and execution
• Performance optimization and growth strategy
• Build and manage lead magnet and full-funnel enrolment systems for programs like Yoga Teacher Education → social → DM automation → email → conversion
BOOK + TRAINING MANUAL DESIGN
Selected spreads from book and training manual design. Samples are intentionally limited to protect client intellectual property.
SOCIAL MEDIA EXAMPLES
